Third International Conference 'Successful Communications Start from Witih 2009: Change - an opportunity or a threat?'

Second Internal Communications Conference "Successful Communications Start From Within" 2007

Conference "Successful Communications Start From Within"

Third International Conference 'Successful Communications Start from Witih 2009:
Change - an opportunity or a threat?'

Year 2009 passes under the sign of the financial crisis. Crisis that has affected each sector of national economies. Whatever the size of your organization is, we all feel the need for change that will help us to live on. In times of change the internal communications in one organization play even bigger role.

The third international conference 'Successful communications start from within' focuses on organizational change in the context of the economic crisis - the change as an reaction or as a proactive and profound management action for overcoming the difficulties, and how to use the opportunities that come across the organizational environment.

The leading topic of 'Succesful Communications Start from Within 2009: Change - an opporunity or a threat?' will be observed through the prism of good practices and models for communication with internal publics. Again, the conference programme seeks balance between theory and case studies, which illustrate its applicability and efficiency, assisting communication specialists to become better internal consultants to their managers in times of internal crisis, organizational change, when it comes to employee motivation and retention.

To learn something new and to transfer your good experience in your daily practice

To keep your personeel motivated and engaded during turbulent times

To learn how to use the social media to achieve goals of your company

To meet colleagues and discuss your common challenges

Internal communications, public relations and human resources professionals working at middle to senior management level with an interest in, responsibility for, or involvement with, internal communications and employee engagement.

Recession recovery - Liam FitzPatrick
Post-recession recovery offers a host of opportunities to restructure departments, redefine goals and change strategies. How internal communicators lead their teams, employees and stakeholders out of recession and into the recovery period, could be key to the future success of their organisation.

The lecturer will focus on: How to build clear lines of sight; How to set realistic and measurable long term goals and to identify the 'green shoots'

How Companies are using Social Media inside the Enterprise - Marc Wright
An overview of the major trends in Web 2.0 inside the enterprise.

The lecturer will look at the successful - and not so successful - implementation of blogs, forums and video on the web and intranet.

Dealing with the survivor syndrome
Honest and open communication with your workforce can help them overcome typical feelings of guilt and uncertainty when redundancies have to be made. Learn how you can engage with your employees to ensure staff remain loyal and negative reactions are overcome in the team.

Communicating how the company is dealing with the crisis or how to build trust during turbulent times
In this case study hear how some of the biggest companies in Bulgarian are leading the way by expressing their decisions, measures, and demands to their staff whilst communicating business performance at every level. During this presentation you will look at ways to communicate bad news keeping the trust, and look at how you can creatively build and maintain staff engagement.

Internal communications in time of crisis
Has the crisis changed your way, instruments, messages and channels of communication? How well are the workers informed in times of crisis? Has the role of internal communications become more important in time of crisis?

The results from the latest Apeiron Research projects will give you answers for those questions and some other as well.

Panel discussion
During this session you will hear a panel of organizational managers and leading communicators discuss how they would address current topical issues. In addition, this is your chance to get your questions answered, share common problems, discuss solutions and look at any challenges facing internal communicators today that have not already been addressed.

Liam FitzPatrick

Marc Wright

  15 October 2009

  Metropolitan Hotel Sofia

* The participants in the Conference and/or Apeiron Master Classes will receive special price for accomodation - 50 lv/day (26 EUR/day for one single room + breakfast) at Metropolitan Hotel Sofia - official partner of Apeiron Academy for 2009/2010 academic year.

** Hotel Metropolitan offers free parking during time of events

For fees and package prices, please look at the registration form

Discounts 10%:
- for members of Internal Communicator Club
- for registration of more than one participant from one organization

Send a filled-in Registration form to:
call: 02/8117 855

64, Tsarigradsko shose Blvd.