The program of the Summer Academy includes lections and practical trainings on PR Planning, Media Relations, Writing, Developing Presentation skills, etc.
DAY 1:
Introduction into the course.
Welcome by the Apeiron's team.
Lecture 1/ Part 1.
Introduction into the PR. Definition of PR. Roles of the PR practitioners. Skills for the ideal practitioner. Ethics and professionalism in PR. Public relations specialisms.
Lecture 1/ Part 2.
Introduction into the PR. PR: the bigger picture of the profession. Internal and external communications in an organisation.
Lecture 2/ Part 1.
PR campaign planning. Basic knowledge on research techniques used in PR.
DAY 2:
Lecture 2/ Part 2.
PR campaign planning. Preparation phase: Situational Analysis, Analysis of key publics and stakeholders; Identifying key issues and main goals of the campaign.
Training.
Lecture 2/ Part 3.
PR campaign planning. Identifying SMART objectives and appropriate PR tactics. CSR and internal communications. Planning of PR resources – time and budget.
DAY 3:
Lecture 3.
Media Relations: Traditional and New media. Writing for the Media.
Training.
Creative thinking in PR.
DAY 4:
Lecture 5.
Presentation skills. Training.
Working session
(preparation of a strategy for PR campaign by students)
DAY 5:
Lecture 6.
Event Management. Training.
Presentation of students' assignments.
Evaluation and feedback.
Young Specialists and Students who seek development in the field of PR and Mass Communication.
Registration Fee** for participation in the training: 490 BGN (588 BGN + VAT)
* Fee includes: training materials, lunch, refreshments
APEIRON MASTER CLASS
