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13 - 14 October 2008 |
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2 days |
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Best Western City Hotel |
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Kevin Ruck, CIPR
Hamish Haynes, ACIPR |
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The programme for the masterclass for the first day is designed on five separate slots. Each slot includes lecture, group work and feedback. The second day will have two basic slots, and afternoon session for individual training and practice tasks. |
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DAY 1: 13 октомври 2008 (10:00 – 17:00) |
9:30 - 10:00 |
Registration |
Morning Session: 10.00 to 13.30 |
Slot 1: |
Change management. |
Slot 2: |
Strategic internal communication and employee engagement. |
Slot 3: |
Planning a successful campaign. |
Afternoon Session: 14.30 to 17.00 |
Slot 4: |
Effective tactics, with a focus on the role of the leader, the line manager and face to face dialogue. |
Slot 5: |
Tone of voice, striking the right chord, using the right language. |
DAY 2: 14 October 2008 |
Morning Session: 09.30 to 13.00 |
Slot 1: |
Communicators as business partners. |
Slot 2: |
Applying it all to a case study. |
Afternoon Session: 14.00 to 17.00 |
Slot 3: |
Individual coaching sessions - individual case study, answering questions, communication trainings. |
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Young Specialists and Students who seek development in the field of PR and Mass Communication. |
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Apeiron Masterclass is primarily designed for internal communication professionals who want to explore a specific area of practice.
However, experienced managers from other disciplines such as HR or Marketing working on internal communications problems will also benefit from this masterclass.
PR, Communication and HR specialists who plan and invest in thei professional development.
We assume that attendees will already have some experience operating in the field and will be able to contribute to the debates that are part of the programme. |
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The masterclass has a limited amount of participants – 20.
The working language is English. |
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Registration Fee** for participation in the training:: BGN 690 + VAT
(BGN 828)
** Fee includes: training materials, lunch, refreshments. |
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Members of Internal Communicator Club
More than 1 participant from an organization
Students from Apeiron Academy programmes |
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Send a filled-in registration form to:
apeiron@apeironcommunication.com
Or
call: 02/8117 855 |
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APEIRON MASTER CLASS
