Basics of modern online communication
What one modern web site should contain
Blogs, RSS
Social networks
Microblogs, Twitter
How to make and develop website
Work with external companies – contracts, changes
Work with internal developers
Planning and development of functions of one corporate web site
Online metrics and the Bulgarian market
Online metrics (Nielsen, Gemius, public web counters)
Who are the main players online?
The online advertising business
Pay-per-click advertising networks – Google AdSense, eTarget, HTTPool, Direct, Easy Trader
Web writing
Basics for web writing
Exercise – creating/editing of a text |