General Information for Apeiron Academy trainings

SOCIAL MEDIA - NEW

Groundings in online communicaton

Building of online presence of a brand

How to write for the media - NEW

Creative writing - NEW

Corporate Social Responsibility - NEW

Crisis communications - NEW

How to organise effective meetings - NEW

How to be successful with the media - NEW

How to model our presentation

Event management

Successful work with media

PR Researches and evaluation: methods and practice

Effective negotiating (general course including NLP techniques)

Leading negotiations – Sales skills

Creativity and PR

PR Writing skills

Time Management Skills

Internal Communication

Planning and managing a PR campaign

Sponsorship

Groundings in online communicaton

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1 day

Apeiron Academy Training Center,
54 "Iskar" Street, 2nd floor

Elenko Elenkov

BGN 225 + VAT (BGN 270) (The fee includes tuition, course materials. All refreshments at the course venue are also included).

Basics of modern online communication

What one modern web site should contain

Blogs, RSS

Social networks

Microblogs, Twitter

How to make and develop website

Work with external companies – contracts, changes

Work with internal developers

Planning and development of functions of one corporate web site

Online metrics and the Bulgarian market

Online metrics (Nielsen, Gemius, public web counters)

Who are the main players online?

The online advertising business

Pay-per-click advertising networks – Google AdSense, eTarget, HTTPool, Direct, Easy Trader

Web writing

Basics for web writing

Exercise – creating/editing of a text

Apeiron Academy Training Center,
54 "Iskar" Street, 2nd floor