Members of the CIPR have revealed, in research carried out by ComRes, that the PR industry has remained resilient in the face of the recession.
This report, undertaken in partnership with ComRes, surveyed over 2,000 CIPR members and examines their views of the recession and how PR has fared in these challenging times.
The results of the survey highlighted that many areas of the industry have continued to expand throughout the recession, with the greatest growth experienced in digital PR, followed by reputation management, crisis management and strategic planning.
CIPR members were also asked to comment on the areas which they believe will experience the greatest decline over time. Participants identified sponsorship, event management and branding and marketing as being under greatest threat.
Get more information and read the full results of the research.
подобни статии:
- Results from the 2010 CIPR’s Annual State of the PR Profession Survey Online reputation management, crisis management and internal communications are expected...
- Roberto Zangrandi*: In order to stay alive in the financial crisis PR industry should focus on no sophisticated but effective communication Interview with Roberto Zangrandi for CIPR Student’s blog by Galena...
Related posts brought to you by Yet Another Related Posts Plugin.
