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Kevin Ruck: Traditional media played their significant role for the win of David Cameron « CIPR Students Blog
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Kevin Ruck: Traditional media played their significant role for the win of David Cameron

May 14th 2010
Тази статия част от Leisure

David Cameron (left) greets leader of the Liberal Democrats Nick Clegg

David Cameron (left) greets leader of the Liberal Democrats Nick Clegg

The PR world had their little celebration when on Tuesday one former PR colleague took charge of the future of Britain.

Former PR executive David Cameron has already begun work as Britain’s new prime minister, where he will lead a coalition government of his right-wing Conservative Party and the leftist Liberal Democrats.

Cameron spent seven years as a PR executive for Carlton Television, now part of ITV, the oldest commercial television network in the UK.

Some journalists don’t have fond memories of working with Cameron during his PR days. An article in Guardian tells the story on Cameron’s PR background. In it, one senior business journalist who dealt with Cameron extensively describes him as ‘thoroughly unpleasant’ and not a very efficient press officer: ‘A good PR man will tell you stuff and give you insights and he never did that - which is why Carlton had rings run round it.

We asked for comment about the elections and the future of David Cameron Kevin Ruck, PR specialist and lecturer in CIPR programmes of Aperion Academy. He sent us this short comment:

So, we have a new political world here in the UK today. The youngest prime minister for 200 years and the first coalition government since the second world war. This was also the first election where we had live leader debates on the television and this ground-breaking move had a profound effect, with the Liberal Democrat party emerging as “kingmaker” and in power for the first time in my lifetime.

From a PR perspective (public relations not proportional representation) the communication campaigns used in the election have also sprung some surprises. Although twitter was used a lot, it was traditional media that played the most significant role with the televised leader debates and the national newspapers changing allegiances. There was a lot of rhetoric going on throughout and it continues apace with more important positioning for all three main parties.

Will a coalition work? Who knows, but Blair’s spin master, Alastair Campbell says it will all end in tears. We’ll see.

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