Online reputation management, crisis management and internal communications are expected areas of growth
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As the voice of the profession, the Chartered Institute of PR (CIPR, UK) provides insight into the role of PR practitioners and the profession. The 2010 CIPR’s Annual State of the PR Profession Survey of almost 2,000 members, carried out by ComRes, reveals that while the profession has remained resilient, with slight increases in the majority of communications budgets, economic pressure continues.
For the first time, PR boardroom representation has been surveyed: 22% of practitioners hold a board position; 35% state there is a comms professional on the board
Survey of almost 2,000 members reveals a profession that is resilient but concerned about jobs, with 49% of public sector practitioners worried about redundancy
Report Builds Diversity Picture: gender disparities in pay and seniority are revealed
Expected areas of growth and decline
Online reputation management, crisis management and internal communications are expected areas of growth, linked to organisations’ need to communicate and engage in difficult times. Activity areas under downward pressure include event management and sponsorship.
CIPR President Jay O’Connor says: “This report reveals a mix of confidence in terms of growth expectations over the next five years, but also deep concern within the public sector about jobs. It is clear practitioners need support to communicate the value of the work that they do, to develop new delivery models and skills. We will be working with members to deliver this.
The full results of the research can be downloaded from here: CIPR state of the profession benchmarking survey 2010
Apeiron Academy, the accredited qualifications centre of the Chartered Institute of PR (CIPR, UK) in Bulgaria, provides industry-recognised and the only professional qualifications in PR and Internal Communications awarded by a Chartered body.
In October 2010 starts the new course of the highest post-graduate part-time professional qualification for more experienced professionals - CIPR Diploma in PR. The Diploma gives public relations practitioners with the knowledge and understanding of theory and practice to develop as effective and efficient professionals, providing advanced capability in management and practice by learning about reputation management, corporate responsibility and stakeholder theory, crisis management and PR planning.
Read the syllabus here: CIPR Diploma in PR Syllabus
For more information, including venues, dates and fee, assessment, visit here.
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