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CIPR TV in conversation with Mark Borkowski, MD, Borkowski « CIPR Students Blog
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CIPR TV in conversation with Mark Borkowski, MD, Borkowski

September 30th 2010
Тази статия част от Interview, Leisure

Mark Borkowski, MD of Borkowski, joined CIPR TV on the 29th September in the studio where he spoke extensively about the differences between publicity and PR

Mark Borkowski founded his eponymous agency in 1987 and, over the past 20 years, has developed it into one of the most reputable PR companies, working on consumer brands as well as with a celebrity, arts and entertainment division. Client experience includes Sony UK Ltd, American Express, House of Fraser, Nissan, Vodafone, Tiscali, P&O, Eurostar, Smartcar, Lotus, Hovis, Zavvi, Virgin Mobile, Selfridges, Harrods, Norwich Union, Thorntons, Horlicks, Diageo, Hasbro UK, Cirque du Soleil, Archaos, MAMMA MIA!, Cabaret, The Three Tenors, Michael Jackson and Prince, amongst others. mark borkowski biog img CIPR TV in conversation with Mark Borkowski, MD, Borkowski

Borkowski is a brand publicity agency. It challenges orthodox public relations theory and champions original communications strategies delivering campaigns that drive word of mouth. The practice is founded on a culture of radical, innovative thinking, and it thrives on a capacity to link creativity to commercial needs.

Mark is also recognised as a pundit on PR, the media and celebrity and is regularly asked to give television and radio interviews.  He lectures to the industry, to corporate trade associations and at academic institutions.  He is frequently commissioned to write for various publications.  His book, Improperganda: The Art of the Publicity Stunt, sold around the world and his second book, The Fame Formula, on the history of Hollywood’s great publicists was published in August 2008.

What distinguishes Mark from other publicists and what forms an intrinsic part of his appeal to corporate clients, is the pure showmanship of some of his PR, which has resulted in the execution of some astonishing, spectacular and memorable stunts for client campaigns.

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The CIPR TV guest on 20 October at 5pm (London Time Zone) will be Robert Phillips, UK CEO of Edelman – To the world’s largest PR firm and PR Week Consultancy of the Year, 2009.

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