Strict Standards: call_user_func() expects parameter 1 to be a valid callback, non-static method ab_video::vimeo() should not be called statically in /home/apeironc/www/www/blogs/wp-includes/shortcodes.php on line 194
Strict Standards: call_user_func() expects parameter 1 to be a valid callback, non-static method ab_video::vimeo() should not be called statically in /home/apeironc/www/www/blogs/wp-includes/shortcodes.php on line 194
A book on internal communication theory and practice
We are pleased to announce the new book in internal communication from the international expert, practitioner, founder of PR Academy and fellow of Apeiron Academy - Kevin Ruck. Thanks to Kevin, who left few copies from the book “Exploring Internal Communication”, available for purchase in Apeiron Academy.
“Exploring Internal Communication” is both a companion for Chartered Institute of Public Relations qualifications in internal communication and a general introduction to the fast developing fields of internal communication and employee engagement. It is relevant to people currently working in these areas, from either a corporate communication or human resources background, and also to operational managers seeking a better understanding of internal communication.
Watch here the book video preface in an interview with Kevin Ruck.
It is relevant to people currently working in these areas, from either a corporate communication or human resources background and also to operational managers seeking a better understanding of internal communication. From the outset the book takes the view that internal communication and employee engagement are closely linked.
The book emphasises that there is no magic internal communication “silver bullet”. Instead it aims to provide a basic grounding in theory and practice that can be used to tailor effective internal communication to the enormously varied organisational situations that exist. It is, however, written from a perspective that argues that effective internal communication puts the employee at the centre of the organisation and that genuine, honest, two-way dialogue forms the basis of effective, strategic, practice.
What’s the role of the internal communicator, according to Ann Pilkington - a co-author in the book?
подобни статии:
- Kevin Ruck and Ann Pilkington: ‘The new Certificate in internal communications will help specialists to take the most of opportunities that has opened for this profession’ Interview with the two lecturers of the first CIPR Internal Communications Certificate...
- Kevin Ruck*: As the recognition of public relations grows, more pressure is put upon practitioners to perform… It is a great opportunity to make a difference and have a voice in the success of an organisation In times of crisis organisations need to talk more to...
- Who are the students in CIPR Internal Communication Certificate? Part 4 Tsvetanka Buhova from Bulgaria “A good internal communicator is the...
- Spread the word – it’s coming… A few thoughts before the CIPR Internal Communications Certificate...
- Who are the students in CIPR Internal Communication Certificate? Part 2 Petya Uzunova from Bulgaria Petya Uzunova was awarded with full...
Related posts brought to you by Yet Another Related Posts Plugin.
