Last week CIPR TV had the honour to interview Richard Miller, CEO of Hill & Knowlton UK - one of the leading consultancy agencies in the world.
In the 20 min conversation Richard talked about how retail organisations measure and modify their PR programmes in response to sales data, his views on the role of PR in change and internal communications, both for clients and at Hill & Knowlton as it moves to a new sector based model.
Robert is a senior consumer marketing practitioner that has crossed from agency to in-house and back again.
Prior to taking the UK CEO role at Hill & Knowlton, Richard was the Consumer Marketing UK Practice Head and leader of the agency’s retail practice with clients including B&Q and Sainsbury’s.
The retail environment is arguably one of the toughest sectors in which to operate. Daily sales logs shine a harsh light on the results from PR and other forms of marketing.
подобни статии:
- CIPR TV in conversation with Robert Phillips, UK CEO of Edelman On 20 October the guest of CIPR TV was Robert Phillips, UK...
- CIPR TV in conversation with Mark Borkowski, MD, Borkowski Mark Borkowski, MD of Borkowski, joined CIPR TV on the...
- Richard Bailey*: Clients come and go, but in PR you are only as good as your relationships with key opinion formers An interview with the first lecturer in our new CIPR...
- CIPR TV in conversation with Paul Mylrea, Head of Press and Media Communications at the BBC Paul Mylrea, Head of Press and Media Communications at the...
Related posts brought to you by Yet Another Related Posts Plugin.
