Some words after our first lesson…
And it finally happened! On 29 January 2011 the small student group from the forth course for CIPR Diploma in PR were welcomed at Apeiron Academy for their first lectures in the qualification. It started well and we are all prepared for a profound PR education that will last approximately 12 months and will include several lecturing sessions and 3 exams…
The tutor that introduced to the students their first module from the teaching program was Richard Bailey. He was visiting Bulgaria for the first time with his wife and without a doubt was in very good mood…And maybe questioning himself how the lecturing days will pass as he didn’t know anything about Bulgaria and its people. But that was just in the first 15 minutes. 
Richard in action.
The first module that the students covered in their 2-day lecturing session was named ‘Introduction to PR Theory and Practice’and included such topics as:
• ‘What is and what is NOT PR’
• ‘What is to be studying PR’;
• ‘What are the perspectives on PR (Golden Age of PR or Century of Spin?)’;
• some PR theories and systems and their pros and cons.
The second lecturing day was devoted to public relations and management.
The CIPR students and Richard.
See more pictures at our Flickr profile.
And so…our group made their initial steps in the Diploma course but more is to follow!
Second lecturing session is this weekend and the lecturer will be Alison Theaker.
She has 25 years experience in public relations and management as a practitioner, academic and author. Alison has excellent interpersonal and organisational skills and expertise in copywriting, editing, in-house PR, and freelance journalism. She is author of the The Public Relations Handbook, a standard text in PR. Co-ordinator of the first SW PR practitioners Conference, Behind the Spin,in 2006. As the first Head of Education for the CIPR, built a bridge between practice and education in PR.
So prepare for another weekend filled with fresh and exciting PR education and hopefully knowledge! See you on Saturday!
подобни статии:
- And the CIPR Internal Communications Certificate started… The first lecturing session passed…what we learned? - - -...
- Richard Bailey*: Clients come and go, but in PR you are only as good as your relationships with key opinion formers An interview with the first lecturer in our new CIPR...
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Thank you for sharing this. I don’t remember finding so much to laugh at in the Stockholm Accords - but ‘the camera never lies’ and the evidence is recorded above.