On 20 July 2012 a new book about social media and public relations was released. You might say ‘OK. Another one of those’. But this one is quite different.
“Share this” is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by 24 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses.
Split into 26 chapters the book covers over eight topic areas like media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It’s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry.
Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.
Paul Mylrea FCIPR , CIPR President 2011 and Director of Communications at the BBC comments:
“Social media is public relations. And this is a book by public relations professionals and experts in social media. If you′re a public relations professional, get the expertise and insights of the CIPR Social Media panel and impress your friends and clients. Gets a +1 from me. Like.
There has never been a more exciting time to work in the public relations profession. Thanks to the internet, organisations who are able to engage with markets directly in a two–way conversation. But there is a growing chasm between those individuals that have the skills and expertise to work in this new market, and those who do not.”
To make more clear picture of ‘Share This’ take a look at the first chapter here:
Bellow is an example video from CIPR’s YouTube channel where every author from the book explains what the reader will find in each chapter and his/her writings in particular.
You can order ‘Share This: The Social Media Handbook for PR Professionals’ at Wiley for about €20. Just take a look.
подобни статии:
- CIPR TV in conversation with Paul Mylrea, Head of Press and Media Communications at the BBC Paul Mylrea, Head of Press and Media Communications at the...
- Adrian Crookes: “Probably the biggest challenge facing PR and its practitioners is to help them and the organisations they work with to understand that PR is a strategic discipline that is about more than media relations” Adrian Crookes was a lecturer in the second module...
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