КАТЕГОРИЯ: Interview

The worst thing a PR professional can do or advice his client to do is to manipulate or “spin reality”

December 18th 2009
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mstefanova cipr The worst thing a PR professional can do or advice his client to do is to manipulate or “spin reality”Interview with Maria Stefanova, the first Bulgarian in PR Week’s 29 under 29 annual competition

by Yasen Tsenkov


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“If you give your people the opportunity to contribute and create their own material you will see how the engagement level goes right up.”

October 28th 2009
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marcwright 224x300 “If you give your people the opportunity to contribute and create their own material you will see how the engagement level goes right up.”Interview with Marc Wright

by Galena Ivanova


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Kevin Ruck*: As the recognition of public relations grows, more pressure is put upon practitioners to perform… It is a great opportunity to make a difference and have a voice in the success of an organisation

September 23rd 2009
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In times of crisis organisations need to talk more to employees not less…Honest conversations will make the difference between having completely disengaged employees and reasonably engaged employees…

kevin 02 small 226x300 Kevin Ruck*: As the recognition of public relations grows, more pressure is put upon practitioners to perform… It is a great opportunity to make a difference and have a voice in the success of an organisationInterview with Kevin Ruck for CIPR Blog

by Nelly Benova


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Heather Yaxley*: PR Education should help you understand why to do something, not just how to do it

August 28th 2009
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Interview with Heather Yaxley for CIPR Student’s Blog

by Nelly Benova heather small1 Heather Yaxley*: PR Education should help you understand why to do something, not just how to do it


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Toni Muzi Falconi: The ability to create virtual communities is great professional challenge for PRs worldwide

July 1st 2009
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Interview with Toni Muzi Falconi for CIPR Student’s Blogmuzifalconi Toni Muzi Falconi: The ability to create virtual communities is great professional challenge for PRs worldwide

by Nelly Benova


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Roberto Zangrandi*: In order to stay alive in the financial crisis PR industry should focus on no sophisticated but effective communication

May 27th 2009
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Interview with Roberto Zangrandi for CIPR Student’zangrandi Roberto Zangrandi*: In order to stay alive in the financial crisis PR industry should focus on no sophisticated but effective communications blog

by Galena Ivanova


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Colin Farrington*: PR professionals should be involved in the strategic direction of organisations – not simply in media relationships

May 19th 2009
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colin farrington cipr1 300x211 Colin Farrington*: PR professionals should be involved in the strategic direction of organisations – not simply in media relationships

Interview with Colin Farrington for CIPR Student’s Blog

by Galena Ivanova


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