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България | Apeiron Blog
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ТАГ: България

O tempora, o media!

May 23rd 2012
Тази статия е част от Любопитно, Медии

Комуникация на кризата или кризисни комуникации - някои размисли по повод едно земетресение в България, което медиите проспаха.


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Един ден с екипа на Apeiron в света на PR и комуникациите

July 7th 2010
Тази статия е част от PR-Афиш, Любопитно

Среща на възпитаници на the Chartered Institute of Public Relations (CIPR, UK) с финалистите от конкурса за есе за младежи (16-21г.) на тема “Как бих представил България, ако бях PR специалист?”


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Обявени са финалистите от конкурса за есе на тема „Как бих представил България, ако бях PR специалист?”

July 1st 2010
Тази статия е част от PR-Афиш, Любопитно

Големият победител ще получи пълна стипендия за обучение в най-новата квалификация по PR и комуникации на Британския институт за PR - CIPR Foundation Award in PR


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Think global, (don’t) act local

May 7th 2009
Тази статия е част от PR-Комуникации

Дали обикновеният българин разбира посланията на Макдоналдс?

За хората по света, както и за много българи, Макдоналдс си остава едно от предпочитаните заведения за бързо хранене. Въпреки че в България имаме възможност да ядем вече близо 15 години БигМак и МакМеню, никъде не можем да срещнем дори и едно послание на компанията написано на роден език. В други държави членки на Европейския съюз като Франция, Германия, Испания и Швеция например, слоганът, както и имена на продуктите на компанията, са преведени на съответния език. В някои източноевропейски страни като Украйна, Латвия и Русия също е налице тази адаптация към езика на съответната държава.
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