A project of Apeiron Research: Perceptions of PR profession in Bulgaria
A project of Apeiron Research: Perceptions of PR profession in Bulgaria
A national representative survey in Bulgaria conducted between 3 and 15 of December 2005 – ordered by Apeiron Communication to polling agency Alpha Research.
The job of PR professionals is still not popular amongst Bulgarians - 57% of the interviewees have not chosen any of the offered definitions. Most of these people have low educational level and belong to the lower strata. For the others – predominantly better-educated people from higher social strata - PR is a possibility to present to the general public the work of organisations or persons (20% on average in the country share this idea of PR, while amongst well educated and high status groups the share reaches 33-35%). Simultaneously, another 15% of the respondents view PR as a manipulation, this belief is also shared by 32% of the people from the higher strata. A total of 14% of Bulgarians regard PR as advertising, for 11% it resembles journalism, while 10% define it as propaganda.