In the month of June "Ideas Workshop" accepted its first client who needed the offered service – finding an idea for a practical case.
The Ideas Workshop is a project under the brand of Apeiron Communication and its name gives a good landmark for the essence of the service we offer.
Is there a market for ideas nowadays?
The ability to give birth to ideas, to shape out of existing ones, to think in a suggestive way, to provoke your own bisociations are essential in our profession. In that way the ideas we create are more that those we actually need. This imbalance was in the basis of the creation of a new idea: to save our ideas, to transform them into working ideas or, provoked by a certain need, to look for new ideas that will "fit".
This is how our Ideas Workshop started. In it ideas are created, shaped and, if needed, saved for their 5 minutes of fame to come.
Our Ideas Workshop works non-stop. There are no shackles for it.
If you’re in a situation in which you need one or many ideas, one of many opportunities is to find help from Apeiron Communication's Ideas Workshop.
First finished product of Ideas Workshop
The Case: An existing company changes its main production as well as the industry that it is involved. The Management of the company decides to change the name of the company. The requirements for the name are that:
It should be unique (who doesn't want that :-)
It should be appropriate to its new business activity
It should be outlined against the many participants in a highly competitive industry
Apeiron's decision went through the following steps:
Choosing tools for solving the case;
Creating the profile of the team which will 'enter' the Workshop;
Working process: activating the brain trust, control of its work, review of the ready production and choosing the best three ideas;
Presentation in front of the client;
Final result: the approved idea of the Workshop becomes property of the client.