Nelly has been a managing partner of Apeiron Communication since the establishment of the company. Since September 2006 she also became a Managing Director of the company.

Nelly is a PR specialist, whose rich professional portfolio extends across a variety of business organizations, local public and foreign institutions, as well as non-governmental bodies.

In her roles as a PR head in companies or as an external consultant she stands out as an innovative and creative thinker, whose core skills include finding the best solutions for resolving complex communications issues.

Nelly has two Master degrees from the Sofia University “St. Kliment Ohridski”: in Philosophy and Public Relations. She is the first PR specialist in Bulgaria who obtained the prestigious Diploma from the Chartered Institute of Pubic Relations in UK.

She is also the president of Bulgarian Public Relations Society (2002 - 2006) and is a member of the Board of the European PR Confederation (2006 - 2008).